ISSN 2454 - 5007  
Email ID: editor@ijmm.net 
 
 
Previous Issue
  Volume 1, Issue 1, August 2015
 Research and Review Articles
S.No.
Title & Author's Name Page
1 Selecting Various Industrial Competitors Affect the Risk Level of Viet Nam Consumer Good Industry During and After the Global Crisis 2007-2011
Dinh Tran Ngoc Huy*
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1-19
2 Enhancing the Customer Relationship through Emotion; Assessing the Emotion Contagion Level of Salespersons: A Case Study
Issac George* and Prakash Pillai R
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20-34
3 Benchmark Analysis for Sales Force Training: A Study
Bhakti A Joshi* and Preeti Sharma
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35-45
4 Strategies Used for the Introduction and Development of New Product
I Satyanarayana, N B C Sidhu* and D Sheshu Kumar
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46-69
5 Improvement of Brand Name and Brand Image
I Satyanarayana, N B C Sidhu* and P Vikram
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70-80
6 Western Hemisphere Meets Eastern Hemisphere: Trade, Investment and Development Opportunities Through - A Process Called Project Management
Eugene G Spiegle*
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81-87
7 The Next Generation Banking: Cyber Transformation
Padmaavathy P A* and B Adalarasu
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88-98
8 From Subjectivity to Objectivity-Measuring Customer Lifetime Value Constructs
Shivaji Banerjee* and Pallav Routh
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99-109
9 A Study on Ethical Issues in Digital Marketing in India
D Srinivas*
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110-114
 
 
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2015 ( August - January )
 
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2016 ( February - July )
 
Volume 2 , Issue 2
2016 ( August - October )
 
Volume 3 , Issue 1
2017 ( February - July )
 
Volume 3 , Issue 2
2017 ( August - January )
 
Volume 4 , Issue 1
2018 ( February - July )
 
 
 
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